This approach was the outcome of the research we made, taking into consideration the brand’s identity and the target audience needs, as well as the competitors. The thinking is inspired from the angles of the Arabic letters as well as the need to be catchy, consistent, lively and reflect the integration between humans and smart technology.

The diversity in colors and styles will serve، the type of content we produce to make it appealing and suitable for short and long content forms.

*The copyright belongs to "Cahin Reaction" company. I personally designed and creatively produced this work entirely on my own.